FLW, the world’s largest bass fishing tournament organization, has announced a sponsorship agreement with Navionics, a leader in electronic navigation charts and systems for marine and outdoor sporting use. Financial terms of the deal were not disclosed.
“The team at Navionics is committed to helping grow the sport of fishing,” FLW President of Marketing Trish Blake said. “Having them on board as a sponsor of FLW will greatly benefit our anglers, fans and the sport of professional bass fishing.”
Founded in 1984, Navionics offers the world’s largest database of marine and lake charts, covering the salt waters of the entire planet as well as tens of thousands of lakes and rivers. Navionics charts are relied upon by tournament anglers and locals alike for helping to locate promising fishing areas from shoreline to deep water with incredibly detailed contours, boat ramps and docks, and underwater structure such as road beds, bridges, stumps, culverts and creek channels. Navionics chart cards can be used in most leading chartplotter brands, while the robust Boating app is available on phone, tablet and PC.
“We put tremendous effort into developing products with content and features that are essential for anglers” said Paul Michele, Navionics national sales manager. “And we are very excited about our partnership with FLW, which allows us to reach a very wide audience with our latest technologies, such as SonarCharts™ and new SonarCharts™ Live.”
Per the agreement, Navionics will receive exposure across multiple FLW platforms including its websites, tournaments and exhibitions, social media and FLW Bass Fishing magazine.
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.
For 30 years, Navionics® has developed and manufactured electronic navigation charts and systems for marine, inland lakes and rivers, and outdoors use. Navionics, based in Viareggio, Italy, operates its US headquarters in Wareham, Massachusetts, and worldwide offices in the UK, India, Australia and Estonia.