Lowrance Integrates Navionics® Platinum Options In Widest Range Of Chartplotter Choices

Lowrance Integrates Navionics® Platinum Options In Widest Range Of Chartplotter Choices

11 July 2007Category:LowranceNavionics PlatinumChartplotter Choices

Tulsa, Okla. – Lowrance – a world-leading brand in marine electronics since 1957, and GPS navigational systems since 1992 – announced today the addition of future compatibility with Navionics Platinum multi-dimensional electronic charting on their full range of 2007 chartplotter- equipped choices. Lowrance Navionics Platinum options will include both Platinum for global blue-water navigation, and HotMaps Platinum for U.S. inland water boaters. Lowrance operating firmware upgrades to run Navionics Platinum will be available by a free download from the Lowrance website in January 2008. Lowrance compatibility with Navionics Platinum options, available on plug-and-play Secure Digital (SD) memory cards, represents the most extensive array of compatible product choices of any marine electronics brand. This includes all 2007 Lowrance LCX, LMS and GlobalMap® color models, with 5”, 7”, 8.4” and 10.4” displays.

“The Navionics Platinum cartography option further enhances user-preferred functionality of our line-up in a customer-pleasing way,” said Gordon Sprouse, Lowrance Director of Marketing, Americas. “By including our full range of products, especially on widely-popular 5” color display models, we serve the best interests of our loyal user base.”

Navionics Platinum combines huge XL3-size coverage areas, including satellite and high-aerial photo overlays, 3-Dimensional bathymetric views, plus satellite overlay on 2-D and 3-D charts. Platinum HotMaps feature 3-D overlays for over 300 top U.S. tournament lakes, and high detail charting for over 10,000 North American lakes, including Canadian waters. In 2002, Lowrance was the first to integrate with Navionics to provide high-detail charting options via the convenience of the Lowrance innovation of employing plug-and-play MMC/SD memory card slots to marine electronics. For more information, consumers should go to www.lowrance.com, or call 1.800.324.1356 in the USA, or 1.800.661.3983 in Canada.

About Lowrance:
The Lowrance brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to seven well-established marine electronics brands: B&G, Eagle, Lowrance, MX Marine, Navman, Northstar and Simrad.