Navionics Announces New Pricing for Two of It's Popular Electronic Charts

Navionics Announces New Pricing for Two of It's Popular Electronic Charts

01 January 2007Category:NavionicsPricesDropReduceHotMaps Premium Lake MapsClassic L Charts

Cartography Leader Reduces Prices 33%

Wareham, Mass. – Navionics, the leader in electronic charting and navigation data, announced today price reductions for two of its popular cartography products. Effective January 1st, 2007, pricing for Classic L Charts, used in many earlier-model chartplotters, and best selling 2006 Edition HotMaps Premium Lake Maps, will be reduced 33% from $149 to a manufacturers suggested retail price of just US$99.

“With the cost of boating on a seemingly endless rise, price reductions on our popular Navionics products should come as a refreshing change,” said Bob Moshiri, vice president of sales and marketing, Navionics. “The price of the digital media we use to distribute our charts is on a steep decline. As part of our continued commitment to delivering the most detailed and accurate charts on the market, and continuously providing new features, capabilities and added value to our customers, we have selected to pass along our savings on to them. Now more than ever, Navionics is the best solution for every boater’s cartography needs, and every boater’s cartography budget!”

HotMaps Premium 2006 edition features over 8,000 electronic lake maps in the US and Canada in five huge regions. With three to ten-foot contours for most bodies of water, and one-foot contours for over 150 Premium lakes, HotMaps Premium maps provide unprecedented detail and accuracy to help anglers pinpoint the structure that hold fish. Navionics HotMaps are available on CF (CompactFlash) and SD (SecureDigital) media cartridges compatible with a wide variety of chartplotters by leading plotter manufacturers including Eagle, Furuno, Humminbird, Lowrance, Northstar and Raymarine.

Classic L Charts, Navionics original electronic chart format, provide mariners with the latest official NOAA-quality charts and genuine Navionics clear and easy-to-read detail. Available in Large-size coverage areas on both MMC (Multi-media Card), for early-model Lowrance and Eagle models, and on NavChart™ (Navionics-brand) cartridges compatible with early-model Furuno, Northstar and Raymarine chartplotters.

Navionics electronic charts are currently available at marine and sporting goods stores throughout the United States and Canada. For more information on HotMaps Premium, Classic L, Navionics compatible chartplotters, or to learn more about Navionics and its entire product line, contact us at 800-848-5896 (toll-free).

About Navionics:
Navionics is based in Viareggio, Italy, and operates sales and manufacturing facilities in seven countries ¬conducting research & development, operations, production, sales & marketing and distribution. Navionics headquarters in Viareggio, Italy serves Europe, Africa, Asia and Oceania, and manages the R&D and production facilities globally. Navionics US headquarters, based in Wareham, Massachusetts, oversees the Americas. Navionics offices in Australia, France the UK and the Benelux provide sales and distribution to their local regions. For over 22 years, Navionics has developed and manufactured electronic navigation charts and systems for marine, inland lakes & rivers and outdoors use.