NAVIONICS MOBILE APP FOR iPHONE WINS NMMA INNOVATION AWARD!

NAVIONICS MOBILE APP FOR iPHONE WINS NMMA INNOVATION AWARD!

16 July 2009Category:NavionicsMobileAPPiPhoneNMMAInnovation Award

Source: www.ibinews.com - Ten marine aftermarket products gained recognition for "innovative achievement" by the National Marine Manufacturers Association (NMMA) at the Marine Aftermarket Accessories Trade Show (MAATS) in Orlando. The awards were judged by Boating Writers International (BWI).

In the Aftermarket Electronics category, the Navionics Mobile 2.0 chart plotter software for iPhone won the award. Judges praised the software for bringing much information to a boater's iPhone at a price point starting as low as US$5. "It's the coolest app boaters will find on iTunes," said David Seidman, one of the judges, in a statement.

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Navionics Mobile is a product well suited to increase interest and involvement in recreational boating and fishing. Unlike the vast majority of boating products, with Navionics Mobile you don't actually have to own a boat to enjoy the iPhone version of Navionics popular navigation and fishing charts.

Now anyone with even a passing interest in boating, from folks going on a cruise, the angler bridge-fishing in St Paul, the bare boater crossing to Catalina, the whale watcher off Cape Cod, the cottage or camp vacationer along the shore, to the kayaker in Hudson Bay, can enjoy a slice of the boating lifestyle and at the same time join the fast growing online communities of travelers, trekkers and boaters who use GPS to share their travel experiences.

No where is the convergence of traditional boat/plotter navigation, water-based outdoor activities, and various online communities coming together more visibly than with Navionics Mobile for the iPhone. And, this opens up millions of new customers for all of us!

30 applications of Navionics Mobile are currently available on iTunes App Store, providing marine charts that cover the globe and thousands of lake maps throughout the US and Canada. Starting as low as just $4.99, Navionics Mobile is expanding interest in and access to traditional electronic charts to an entirely new pool of users. Stayed tuned for further developments of Navionics Mobile app.

About Navionics®:
For 25 years, Navionics has developed and manufactured electronic navigation charts and systems for marine, inland lakes and rivers, for outdoors use and Smartphone applications. Navionics is based in Massarosa, Italy, and operates sales and manufacturing facilities in seven countries - conducting research and development, operations, production, sales, marketing and distribution. Navionics headquarters in Massarosa, Italy serves Europe, Africa, Asia and Oceania, and manages the research, development, and production facilities globally. Navionics US headquarters, based in Wareham, Massachusetts, oversees the Americas. Navionics UK and Navionics Australia provide sales and distribution to their local regions.