Navionics Releases the New Fish N’ Chip

Navionics Releases the New Fish N’ Chip

30 March 2010Category:NavionicsreleaseFish N' ChipGreat Lakes

Wareham, Mass. – Navionics®, the leader in electronic charting and digital navigation data, is pleased to announce the highly anticipated release of the Fish N’ Chip with the first-of-its-kind Great Lakes coverage area supported by Gold and Platinum Plus compatible plotters.

The Fish N Chip Great Lakes was well received at the Northwest Sport show, a proving ground for many inland mapping products and passed with flying colors. Navionics National Sale Manager Jeff Brodeur came home all smiles with the overwhelming response and positive feedback received from Pro Staff who have been using the chip since the release. Containing US and Canada data coverage, the Great Lakes is the first of three coverage areas to be released between March and Mid May of 2010. The entire East Coast will be on one chip while the West and the Gulf coast will be on the other.


The New Navionics Fish N’ Chip includes:

  • Incredibly accurate 1 Ft HD Fishing Bathymetry on inshore Estuaries and Bays
    • Full US and Canada 1M contouring Great Lakes coverage
      • High resolution Offshore and Canyon Fishing Bathymetry
        • Offshore Navaids, Rocks, Wrecks, Tides and Currents.
          • Shallow Water Vegetation and Marsh Areas

While the previous Fish N Chip’ offered high resolution Bathymetry for offshore fishing, the New version combines that offshore data set with many new HD inshore bathymetric charts. A similar technology that brought you Navionics High Definition Survey lakes found on the HotMaps Premium and Platinum products is now used to create 1 ft contouring for inshore estuaries and bays using the most current data sets available.


Anglers who hunt shallow water sloughs and channels for stealthy backwater fish now have a mapping solution that sheds new light on the bodies of water they once thought they knew. “In a recent on the water demo for the East chip, Navionics Product Manager for the US and Americas, Shaun Ruge concluded “I have never been able to run on a chart and run out of water before I ran out of data. This is truly like nothing else I have ever used and a level of accuracy I have never seen. It takes a lot to get me animated about new mapping and I am really excited to get this in the hands of people who can and will find new fish with it.”

“Using this technology will change the game for inshore fishing as we know it. Not only is this a must have to inshore fisherman but also for the shore bound wade angler as well. This data extends into 1ft of water” said decorated tournament angler and Navionics Sales Manager Paul Michele.


The word is definitely out on Facebook where Navionics and users have been talking about the Fish N’ Chip for a few days now and continues to be a great active source of information for all Navionics products. Contact us at [email protected], Facebook, or visit our website: for more information.

About Navionics®:
For 25 years, Navionics has developed and manufactured electronic navigation charts and systems for marine, inland lakes and rivers, for outdoors use and Smartphone applications. Navionics is based in Massarosa, Italy, and operates sales and manufacturing facilities in seven countries - conducting research and development, operations, production, sales, marketing and distribution. Navionics headquarters in Massarosa, Italy serves Europe, Africa, Asia and Oceania, and manages the research, development, and production facilities globally. Navionics US headquarters, based in Wareham, Massachusetts, oversees the Americas. Navionics UK and Navionics Australia provide sales and distribution to their local regions.